Newsroom
Where the industry is heading
The shifts we're acting on for clients right now.
Three shifts that matter
01
AI answers eat clicks
Google AI Overviews and ChatGPT answer before anyone clicks — being their cited source is the new page one.
02
WhatsApp is the funnel
For Indian SMBs, carts recover and bookings confirm inside chat, not email.
03
Automation is table stakes
Speed-to-lead beats budget: the first credible reply usually wins the deal.
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