FAQ
Every question, answered straight
Pricing, timelines, budgets and what actually happens after you get in touch — the answers below are the same ones we give on calls, so you can decide before you ever speak to us.
Pricing & engagement
How much does a digital marketing agency charge per month in India?
Most SMB programs cost ₹20,000–₹50,000 monthly; DigiSutra starter plans begin at ₹19,999. That entry price covers SEO or one paid channel; full-funnel programs spanning several channels start at ₹49,999 per month. Pricing scales with channels and goals, not a one-size-fits-all package.
Do I get locked into a long contract when I hire a marketing agency?
No lock-in — marketing retainers pause with 30 days notice. Development and e-commerce projects run on fixed quotes with milestone payments, so costs are agreed before any work starts. The free 48-hour audit shows you the roadmap before you commit a rupee.
How much does a website cost in India and what affects the price?
Business websites start at ₹35,000; page count, custom design, integrations and e-commerce features drive the final price. E-commerce stores with payments and shipping built in start at ₹60,000. Every project gets a fixed quote up front, so the number you approve is the number you pay — no hourly surprises.
Do I pay upfront for a website or in milestones?
You pay in milestones — an agreed portion at each completed stage, never the whole amount up front. The quote is fixed before development starts, so scope changes get discussed rather than silently billed. Marketing retainers work differently — simple monthly billing with no long-term lock-in, so you only commit to work you have approved.
Does the monthly agency fee include my ad spend?
No — management fees and ad spend are separate; ads management starts at ₹15,000/mo while ad budget goes directly to Google or Meta. Your ad budget is paid straight to Google, Meta or LinkedIn; the management fee covers strategy, optimization and reporting. Keeping the two separate means you always know what reached the platform and what paid for expertise.
SEO & AI search
How long does SEO take to show results?
SEO typically shows first movement in 4–6 weeks, compounding from month three. Early weeks bring technical fixes, indexing gains and long-tail visibility; traffic and leads then build as content and authority stack up. Any agency guaranteeing overnight rankings is a red flag.
Is SEO still worth it in 2026 with AI Overviews and ChatGPT?
Yes — AI Overviews and chatbots cite the well-structured pages SEO builds. Assistants pull answers from clearly structured, entity-rich, authoritative content — exactly what good SEO produces. The work now includes being citable by AI engines alongside ranking in classic Google results.
What do AEO and GEO mean in digital marketing?
AEO and GEO make your content the answer that ChatGPT and Google AI Overviews cite. AEO stands for Answer Engine Optimization, GEO for Generative Engine Optimization — in practice, answer-first pages, clean schema markup and facts an AI can quote verbatim. Our SEO retainers cover both alongside classic Google rankings.
How do I rank my business on Google in Noida and Delhi NCR?
Local rankings come from an optimized Google Business Profile, local pages and genuine reviews. Consistent citations and content targeting the searches NCR customers actually type matter just as much. We run local SEO from our Sector 62, Noida HQ, and the free 15-page audit shows exactly where your local visibility leaks.
How will I know if my SEO is actually working?
You track rankings, organic traffic and leads month over month — a good SEO report ties work done to business outcomes, not vanity metrics. We report in plain English and answer questions over WhatsApp with same-day human replies. If numbers stall, you see it — and with a 30-day pause option, we have to keep earning the retainer.
Ads & lead generation
What is the minimum ad budget to start Google or Meta ads in India?
There is no platform-mandated minimum; our ads management starts at ₹15,000/mo and we size your media budget to your market and goals. Most SMBs start lean, prove which campaigns convert, then scale the winners — click costs vary widely by industry, so a plumber and a SaaS firm need very different starting points.
Google Ads or Meta Ads — which is better for my business?
Google Ads captures people already searching for your product; Meta Ads creates demand by putting you in front of the right audience first. High-intent services usually start with Google; visual products and B2C brands often win on Meta, and B2B on LinkedIn. We manage all three, and our clients average 5.8× ROAS across channels.
How quickly do paid ads start generating leads?
Paid ads can generate leads within days of launch, unlike SEO which compounds over months. Expect a testing phase while audiences and creatives find their footing — performance improves as data accumulates. Because retainers pause with 30 days notice, you are never locked in while campaigns prove themselves.
Websites & e-commerce
What is the difference between a WordPress site and a custom Next.js website?
WordPress suits content-led sites you edit yourself; a custom-coded site delivers faster load times and tighter security for growth-focused businesses. We build both, and recommend based on how you will actually use the site — not what is easiest to sell. Either route starts at ₹35,000 for a business website; the right stack depends on editing needs, speed and integrations.
What do I need to launch an online store in India?
You need product pages, secure payments, shipping integration and order management — a complete e-commerce store starts at ₹60,000. We handle catalog setup, payment gateway integration and a mobile-friendly checkout, then hand over an admin panel you can run yourself. Add SEO or ads once the store is live to start driving traffic.
AI automation & CRM
Can AI automation replace my marketing team or agency?
No — AI agents automate follow-up, reporting and repetitive workflows; strategy stays human. DigiSutra builds AI automation agents that answer enquiries, chase leads and compile reports around the clock, while human specialists own positioning, campaigns and creative.
What can a WhatsApp chatbot actually do for a small business?
A WhatsApp bot can answer FAQs, qualify leads, book appointments and send order updates 24/7 — setup starts at ₹15,000. Full builds from ₹40,000 connect the bot to your CRM so every conversation becomes a tracked lead. The bot handles repetitive queries; your team steps in for conversations that need a human.
How does AI automation stop leads from going cold?
An AI bot replies the instant an enquiry lands, so no lead goes cold waiting for a human. The bot asks qualifying questions, records every answer and hands warm prospects to your team in real time. That first-minute response is often the difference between a booked call and a lost enquiry.
Working with us
What does a free website audit include and is it really free?
Yes — the audit is genuinely free: a 15-page report in 48 hours. It covers SEO health, site speed, UX and conversion blockers, with no charge and no obligation to hire DigiSutra afterward. Use it as a prioritised fix-list even if you never become a client.
Can an agency in India work with clients in the USA, UK or Australia?
Yes — DigiSutra already serves clients in 12 countries from Noida, India. Remote delivery is standard: campaigns run on the same Google and Meta ad platforms whether you're in Sydney, London or New York, and async reporting keeps international accounts moving between time zones.
Do you provide support and updates over WhatsApp?
Support and project updates run over WhatsApp — no ticket queues or email chains. Clients message the team directly for campaign questions, approvals and quick fixes, alongside regular performance reporting. It keeps decisions moving fast.
What happens after I contact DigiSutra Solutions?
You get a free 15-page website and growth audit within 48 hours — no obligation and no pressure to sign anything. The audit shows exactly what is broken and what to fix first; if you like the plan, we scope the engagement — no pressure either way. Everything after that runs over WhatsApp with real humans replying same-day.
Question not on the list?
Message us on WhatsApp — a real human replies the same day. Or book a free 30-minute expert call and get answers specific to your business.